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Arthur Lawrence
Arthur Lawrence is a management and technology firm providing enterprise-wide business transformation and business applications implementation services. Our in-depth technical knowledge and broad experience of working with world-class companies enables organizations to leverage our capabilities in developing winning strategies and cost effective solutions. Our Big 5 background and Fortune 500 experience enables organizations to leverage our industry knowledge in developing an ERP strategy along with imaginative and visionary solutions that best suit the needs of our customers.

Marketing Analyst


Job Code: ALC_201601403
Location: Houston, TX, USA
Duration: Fulltime/Permanent
Job Type: Full-time
Payrate: Open All Inclusive
Skills: Market research, Analysis
   


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Job Description:

Responsibilities:

Evaluate and analyze marketing and business strategy and effectiveness, ensuring consistency with corporate standards.

Evaluate current strategies and effectiveness. Maintain contact with current clients, and products and manage personnel in each project

Provide market research and analysis, development of the National Marketing strategies and programs, analyzing and evaluating effectiveness to ensure market penetration and that target audiences are reachedResearch the operations to meet with the established specifications. Maintain the quality image, and a program of product monitoring and inspection system

Measure the overall effectiveness of the business operations,

Conduct market research in market trends and needs of our industry, analyzing local marketing staffs and effectiveness of country partners both growers and customers—10%

Evaluate the effectiveness of the marketing tools, ads, including metrics for persuasion, attention value.

Evaluate the effectiveness of the management tools,

Determine any differences between ads

Evaluate the cultural relevance of the ads pertinent to a certain industry

Determine what messages were communicated and what images were projected

 

Identify how the image of the products might be strengthened or improved

   
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